:.+@SIMB

Michael
SimborgMDes / MFA · Chicago

Interfaces used to present state and mode. Now they resolve intent, and that is a new order of design. It is already changing what a design organization is for and how one operates - screenmakers to experience engineers, outputs to outcomes.

I am building the commercial proof at enterprise scale.

Descend  ·  six orders Scroll  ↓
01 · The claim

Buchanan’s four orders stop at systems. They were written before a system could act. I extended them to a fifth and a sixth - intelligence, then agency - and argued it in public across 280 nodes of design history, so the extension could be checked against the record instead of taken on my word. It is there to be argued with.

What is Design? - open the live piece ↗
02 · The model

A claim about intent has to survive contact with how buyers actually behave. They do not move through a funnel. They loop, enter mid-field, and sit in two phases at once. So the CPQA ecosystem is modelled as a field instead of mapped as a journey - contexts as gravity wells, actors as particles, capability rings where human coverage collapses under load while the platform floor holds. The funnel was always a drawing of what we wished they did.

The Field - a CPQA buyer simulation - in the record ↓
03 · The transfer

A charter is usually a document. Mine - Learn through Deploy, across a 50+ person design organization in fifteen countries, directed through influence rather than reporting line - is loaded into DesignOS as living context instead. Strategy held as memory the practice runs on, so intent is carried by the system instead of restated in every brief. Six steps, quality gates, a Context Kit of eight corpus templates attached to every prompt. Nobody starts from zero.

A system can only resolve intent if it knows the intent. Same goes for the org.

DesignOS - an operating system for AI-native practice - in the record ↓
04 · The depth

Thirty-one years of sediment under a four-year argument. It runs from agency at the surface down to a 1995 illustration of a globe unwrapping into the world’s currencies - commerce, networks, and the interface between them. The subject has not changed. The order has.

Descend into the record ↓

Teaching + Residency

1980s–2026

Decades of teaching alongside the day job, from doctoral curriculum design down to high-school after-school programmes - graduate design schools in Chicago and Busan, a business institute in Bangkok, undergraduate studios, youth studios. You find out what you actually know by trying to hand it over.

Taught